Social Media Associate
Role: Social Media Associate
Reports to: Digital Media Lead
Location: Remote
Employment Type: Full-Time
About the Role
At The Locavore, we believe food can be a powerful catalyst for cultural, ecological, and systemic change. Through storytelling, community initiatives, partnerships, events, and public campaigns, we deepen conversations around India’s food systems.
As a TL Social Media Associate, you will help bring The Locavore’s work to life across digital platforms. Your role will focus on translating the breadth of TL’s initiatives — editorial storytelling, recipes, producer partnerships, projects, events, campaigns, and the Local Food Club — into engaging and coherent social media content. You will work closely with the Digital Media Lead, as well as the Editorial, Projects, Partnerships, and Marketing teams, to ensure our stories are communicated clearly, consistently, and creatively across platforms such as Instagram, YouTube, LinkedIn, X, and Facebook. This role is ideal for someone who enjoys working across diverse content streams, understands how different platforms function, and is excited about using social media as a tool for meaningful storytelling.
Key Responsibilities
Social Media Content Execution
Manage and publish content across The Locavore’s social media platforms, including Instagram, YouTube, LinkedIn, X, and Facebook. Responsibilities include:
Drafting captions and copy aligned with TL’s voice and editorial tone
Preparing posts across formats including reels, carousels, stories, videos, and posts
Scheduling and publishing content using appropriate tools
Ensuring platform-specific optimisation of formats and captions
Coordinating with the Digital Media Lead to maintain organised content calendars
Translating TL’s Work Into Social Media Content
Work closely with different teams within The Locavore to gather inputs, assets, and context, and translate ongoing work into digital storytelling. This includes content related to:
Editorial: Articles, essays, interviews, storytelling from the website, as well as recipes and ingredient-focused pieces
Partnerships: Producer spotlights, organisational collaborations, partner announcements, and partnership-led campaigns
Projects: Initiatives such as the Local Food Project, Millet Revival Project, Mumbai Koli Project, and other TL-led programs
Events & Campaigns: Beyond the Plate sessions, film screenings, panels, workshops, festivals, public talks, collaborative dinners, and campaign launches
Local Food Club: Meetup highlights, community storytelling, volunteer and host narratives, and national LFC initiatives
Community Engagement
Support The Locavore’s digital community by maintaining active and thoughtful engagement across platforms. Responsibilities include:
Monitoring and responding to comments, messages, and mentions across platforms
Highlighting meaningful audience contributions or community posts when relevant
Event & On-Ground Content Support
Support social media coverage for TL events and public programs when needed. This may include:
Preparing event announcements and promotional posts
Coordinating with team members capturing photos and videos on-site
Executing on real-time posting and/or and post-event storytelling and documentation
Documentation & Performance Tracking
Maintain organised documentation of social media outputs. Responsibilities include:
Maintaining content calendars and copy documents
Organising assets for social posts
Contributing to post-performance tracking and campaign-level digital summaries
Candidate Attributes
We are looking for someone who is curious, organised, and comfortable working across multiple content streams. The ideal candidate:
Is passionate about food systems, sustainability, and cultural storytelling
Writes clearly and confidently in a tone suited to digital platforms
Has a strong sense of visual aesthetics and can create simple, appealing creative assets
Understands how different social media platforms function
Is organised and comfortable managing multiple timelines
Is collaborative and proactive in communication
Has an eye for engaging formats and storytelling opportunities
Experience & Skills
2–3 years experience in social media management or digital communications
Strong writing and captioning skills
Familiarity with platforms including Instagram, LinkedIn, X, Facebook, and YouTube
Experience using scheduling tools such as Meta Business Suite or similar
Ability to manage content calendars and structured documentation
Ability to create simple designs using Canva or similar tools
Ability to edit short-form video for reels or social formats
Growth Opportunities
This role provides strong exposure to the full spectrum of The Locavore’s work — from editorial storytelling and community initiatives to national projects and public events. Over time, the Social Media Associate will gain a deep understanding of digital storytelling within the food systems space. With demonstrated initiative and growth, the role can evolve into positions such as Digital Media Lead, with greater responsibility for platform strategy, campaign development, and cross-team digital coordination.
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