Marketing & Events Lead
Role: Marketing & Events Lead
Reports to: Head of Strategy & Operations
Location: Mumbai/Remote
Employment Type: Full Time
At The Locavore, we are driven by our mission to create a positive impact within the food system. To achieve this mission effectively, we recognize the crucial role of both digital awareness and in-person engagement. As the Marketing & Events Lead at The Locavore, you will play a pivotal role in bridging these two aspects by spearheading comprehensive marketing campaigns, managing digital presence, orchestrating events, overseeing communications, and leading a dedicated team of marketing professionals.
Key Responsibilities:
Marketing Strategies and Digital Presence:
• Develop and lead marketing strategies that highlight our collaborations with producer partners, impact-centric projects, and narrative-driven documentation.
• Orchestrate campaigns across various channels, including social media platforms, newsletters, and The Locavore’s website.
• Conceptualize and design captivating promotional materials such as posters, merchandise, and digital content.
• Manage and enhance our online presence on platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Utilize your understanding of marketing trends and digital dynamics to engage and grow our audience effectively.
Event Planning and Logistics:
• Lead the planning and execution of events across diverse regions, aligning them with The Locavore’s mission and objectives.
• Coordinate with vendors, partners, and sponsors to ensure seamless logistical arrangements.
• Oversee budget management for events, ensuring cost-effective and impactful execution.
• Provide detailed attention to the planning and logistics of each event, ensuring flawless execution and meaningful engagement.
Strategic Communications:
• Develop clear, consistent, and engaging messaging that communicates our mission, values, and initiatives to a broad audience.
• Drive the creation and dissemination of narratives that resonate with various stakeholders within the food system.
• Oversee all communication channels, both internal and external, ensuring they align with our strategic goals.
• Craft compelling content that showcases our impact and initiatives through newsletters, press releases, and other media.
Team Leadership and Management:
• Lead and manage the marketing and events team, including junior associates and leads handling social media, outreach, events, and communications.
• Provide mentorship, guidance, and support to team members, fostering a collaborative and productive work environment.
• Delegate tasks and responsibilities effectively, ensuring that all team members are aligned with The Locavore’s goals and objectives.
• Conduct regular team meetings and performance reviews to ensure continuous improvement and professional growth within the team.
Community Engagement:
• Cultivate community engagement through intentional communication strategies.
• Foster enduring connections among diverse stakeholders within the food system.
• Encourage participation and involvement from the community in The Locavore’s events and initiatives.
• Leverage feedback and insights from the community to continuously improve engagement strategies.
Overall Impact:
• Amplify The Locavore’s message and work, driving awareness, engagement, and lasting change.
• Create a holistic impact that resonates both online and offline, furthering our mission of doing good through food.
• Act as a catalyst for driving awareness and engagement, ensuring that our initiatives reach and inspire a wider audience.
• Collaborate closely with other team members to ensure cohesive and aligned efforts across all projects and campaigns.
Candidate Attributes:
• Creative Visionary: Ability to think creatively and develop innovative marketing and event strategies.
• Strategic Thinker: Strong strategic planning skills, capable of aligning marketing efforts with organizational goals.
• Effective Communicator: Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Detail-Oriented: Excellent attention to detail, ensuring high-quality execution of marketing materials and events.
• Collaborative: Strong team player with the ability to work effectively with cross-functional teams and external partners.
• Adaptable: Flexibility to adapt to changing priorities and environments, managing multiple projects simultaneously.
• Passionate: Deep commitment to promoting sustainable food systems and engaging storytelling.
• Leadership: Proven experience in leading and managing a team, with a focus on mentorship and professional development.
Growth Opportunities:
Joining our team as the Marketing & Events Lead opens up potential pathways for professional growth within The Locavore’s dynamic environment. You will have the opportunity to shape our marketing and event strategies, lead impactful campaigns, and drive community engagement. Success in this role could lead to advancement into higher leadership positions such as the Head of Strategy and Partnerships, where you would play a pivotal role in shaping the future of The Locavore’s initiatives and outreach efforts.
To apply now, fill the form here.
Deadline: 23 August
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